Europe+ is a premium video-on-demand streaming service that offers subscribers in Latin America and the Caribbean the latest and most popular European TV series.

Luis is the founder and President of Castalia Communications, where he has created many media ventures over the years, including Mexicanal, Clan Internacional, MuchMusic Latin America, Jones Supermúsica, Alterna’TV and now Europa+.

He has also assisted dozens of other programming clients in the growth of their international businesses. Prior to founding Castalia in 1993, Luis worked for Turner Program Services in the marketing and sales of products and services of the company to broadcasters, cable operators, and hoteliers in Asia, Africa, Latin America, the Caribbean and Canada.

Previously, Luis worked at CBS in marketing, research and international business development. He was also a partner with several ventures in the development of cable television properties in Eastern Europe, Latin America and the Caribbean. Born in Peru, Luis was a John Ben Snow Fellow and holds Master’s degrees in Mass Media and International Marketing from Syracuse University.

Since 2003, Fernando has led all finance, business planning and business affairs activities at Castalia Communications. Previously, he worked as Vice President of the Latin American Investment Banking Group at Communications Equity Associates, a global investment bank specializing in the media and telecommunications industries.

Fernando participated in corporate finance transactions in the cable TV, radio, broadcast TV, publishing, mobile telephony and long-distance communications business segments. He has also held positions at the Peruvian Ministry of Economy, and the Central Reserve Bank of Peru, and has worked as a consultant for the World Bank and the governments of Costa Rica and Honduras.

Fernando holds a Master’s degree in Economics from the University of Miami and a Bachelor’s degree in Economics from Universidad del Pacífico in Peru.

Senior executive specializing in designing and implementing content launch strategies for linear and digital platforms. Prior to joining Europa+, Pablo worked at WarnerMedia (Turner), Netflix, AMC and most recently at Roku (Channel) with a focus on the Latin American and the USA markets.

Pablo holds an Industrial Engineering degree from Universidad Panamericana in Mexico City and an International MBA from the Darla Moore School of Business at the University of South Carolina.

Miguel has decades of international business experience, working on the distribution of Castalia Communications’ programming clients since 1998. Previously, he worked on logistics, sales and marketing for international companies like Merck Sharp and Dohme, Laboratorios Alpha, Bristol Myers and Johnson & Johnson, developing relationships with European and American companies.

Miguel is based in Lima, Peru. He has a degree in Economic Science from the Universidad San Martín de Porres in Lima and several Senior Management Certificates from other top Peruvian universities.

In addition, he has participated in an International Negotiation workshop conducted by the Harvard Faculty Club.

Betti Ortega has extensive experience in communications, government relations, consumer products and financial services. She has worked for medium-size and large Public Relations agencies. Her responsibilities at Europa+ include developing communications and marketing campaigns, creating sales materials as well as in-market and in-language campaigns for subscribers.